It doesn’t matter if you have the greatest product or service on the planet. Or even the universe. You could have the cure to AIDS, or the solution to world hunger or poverty. But just because you have it, does not mean that people automatically know that you have it.
You have to get your name out there, you have to get your product or service out there. There are several different ways you can do this. But gone are the days where you can just post a in the local newspaper and get the word out to the entire town. A more creative measure is needed in today’s world.
This means that you’re going to have to get a website and a Facebook page. Domain names are extremely inexpensive today. Only 9.99 for a.com domain name.
When people are searching for a product or a solution, and they come across just a phone number listed on a directory with no website. It is a complete turnoff for potential customers.
The websites are also extremely easy to design now a days, especially if you choose a WordPress blog, then you have thousands of themes available at your disposal. Most of these are drag and drop to design.
The next great thing is a Facebook page. It is completely free and you immediately have access to 100s of millions of people. There are also tons of free apps that you can use to customize your page and bring more value to your customers.
You have to analyze your business. The best way to do this is to learn from other businesses mistakes.
Here are the top 6 reasons businesses fail:
- Not Learning Enough About The Market
- Not A Detailed Business Plan
- Too Little Or Poor Financing
- Bad Location, Bad Internet Usage, Bad Marketing
- Not Shifting With The Market
- Expanding Too Quickly Beyond Your Capability
So you need to take a quick look at your business. Hopefully you learned about the first three before you started your business. But we covered the last 2 in the 4th step already.
But one thing you need to realize that the customers are in control of what they demand. Just because something worked before, doesn’t mean its always going to work. Take the case of newspaper ads. That may have worked in the past, but if that is your main source of marketing today, you’re going to fail.