Small Business Ideas For Women – Some Most Affordable and Practical Ideas

Women nowadays face what we all agree is a constellation of problems. And as such are in dire need of incentives which could help them attain a platform for making daily revenue to support their lives. What women need are small business ideas for them. These ideas generally mean some incentives which will be easy and viable to maneuver. Most important is how possible is it to start up the business idea.

Small business ideas for women include:

Merchandising and other practices like counseling small children
Baby sitting and even cooking
Hair salons
Mail delivery
Bills paying bureau

By investing small amount of $200 one can turn this into a profit by engaging in a baby sitting class program. I have seen so many of my neighbors start up schools after starting small through such an incentive. Neighbors who face a challenge in their day t day lives like tight work schedules need their children to be in safe hands. This could provide a great platform for establishing a tiny school for the business owner.

The best smart incentives for women would be in the service industry since there are no stocks required. All what is required is consultancy space to offer these services. This is where you need just a few dollars to go into a start-up successfully. These form the best platforms for small business ideas for women. The aspect of what the woman deems as her most valuable skill and what she feels it’s her passion will be quite well implemented through such an incentive.

Advantages of Using Social Media for Small Business

Advantages of using Social Media for Small Business
Social media is an inexpensive and efficient way of advertising products and services. Social networking sites are a platform for small business to grow and make their mark on the market. There are lots of advantages of social media. Top nine advantages are listed below.

You can have a website or a blog for small business
It gives an opportunity to have your own space on social networking websites where you can be in contact with your customers and prospects.

Huge Exposure to Potential Customers
Social media provide an opportunity of exposure to its potential customers. There are numbers of famous websites like Facebook, Twitter, and Myspace. These sites have more than a billion users. A small business is able to get huge traffic because of these websites.

Marketing without Money
Once you have got your desired target customers and prospect its time to market your business. Online business is different from other businesses because you do not have to spend anything on it not even a penny.

Customers will find you
Small business should work on generating good contents following with keywords and phrases. Try to write articles and put them on different search engines with a link of your website and so when your customers will read your article he will follow you on your website.

Contacts around the world
There are numbers of different people living in different geographical locations but they all are connected to your business because of social media.

Innovative ideas
Small business can create original ideas. People connected to your business belong to different culture, religion or nationality. While catering their needs you can create ideas to make better connections with them.

Fan Following
If your business is able to cater its customer’s needs, then your business can have a huge list of fans. They will follow you on your website and will be willing to buy your products.

Opportunity of feedback
Your customers can tell you about your company. They can give you suggestions which in return will help your business to improve.

Profit and Sales
Small business online can generate hefty amount of profit. Sales increase with the passage of time. Online business does not require you to invest lots of money in it. What it needs is time and effort to make your business.

5 Marketing Ideas Small Businesses Can Implement Now!

Small businesses often complain that a lack of budget restricts the opportunities to successfully market their businesses. Too often they confuse advertising with marketing and believe that placing an ad in the local newspaper will keep the customers coming in.

Below are five simple strategies that small businesses can implement TODAY. The cost to implement them is minimal if not free and they will do more to drive customers to your business than the majority of your current marketing activities. The list is by no means exhaustive, there are thousands of ideas out there but here are five to get you on your way.

1. Offer a guarantee

Guarantees often come in the form of money back guarantee. But by thinking laterally small businesses can provide guarantees that communicate their brand promise clearly and effectively. Guarantees also help to build trust, differentiate you from competitors and create a perception of a reduction in financial risk from the customer. Some examples include:

– Guarantee of product quality. “If your not completely satisfied with your haircut we will give you a full refund”
– Guarantee of service. “We will deliver your new bed tomorrow, guaranteed!”
– Guarantee of price. “We will beat any competitors advertised price by 10%”
– Guarantee of product range. “The largest range of lawnmowers in Sydney, guaranteed”
These are just some examples, the sky is really the limit but make sure your guarantee is strong and is consistent with your brand promise.

2. Create a simple special offer.

The best special offers are often the simplest. They can be as simple a offering a free item with every purchase or even a small gift for entering a store during a specific time. You can also cross promote with other retailers to drive customer traffic. Some ideas are:

If your targeting mothers aged 25-40 with your clothing store you could offer a free balloon (with your logo on it) to every child that comes into your store. It provides a positive experience for the mother and a useful point of distraction for the children so the mother can spend more time looking at (and buying) clothes. Offer a free coffee at a nearby coffee shop for every purchase over a certain value and provide products to the coffee shop for a reciprocal offer. Special offers don’t have to be expensive to, just try to make them valuable to your target audience and time sensitive to try and create a sense of urgency.

3. Start a loyalty program

When we think of loyalty programs we think of the Qantas Frequent Flyer Program or Woolworths Everyday Rewards amongst many others. The concept is the same in terms of generating customer loyalty but for small business they can be really simple. As an example, any coffee shop that does not have a “Buy 10 coffee’s and get one free” loyalty card available are losing revenue as we speak.

I’ve seen a coffee shop take this one step further and have a card file on the front counter where frequent coffee drinkers can leave their card. What a great idea! The card file ensures that their customers don’t forget to bring the card and that the card owner always returns to purchase the coffees. This idea can be applied across most small businesses including hairdressers, corner stores amongst many others. The key is to give your customers a reason to keep coming back to you and not your competitor.

4. Capture an email list of your best customers

Many local small businesses such as clothing stores, restaurants and hairdressers have a list of loyal customers that keep coming back time and time again. In many cases, the only contact small businesses have with these customers is when they return to the shop or salon. All small businesses should aim to capture a list of their best customers on the basis that they will be offered exclusive discounts and offers as part of being on the list. Wineries are particularly good at this where they offer exclusive vintages to their best customers. The winery is often able to sell through the vintage directly to the mailing list and the customer gets an exclusive wine that isn’t available at the local bottle shop. A win-win for both.

5. Host an exclusive event for loyal customers & friends

Loyal customers like your business already and by being loyal they are often the customers that generate positive conversations about your business. You need to make them feel special and give them an opportunity to introduce their friends to your business. Now that you’ve captured their email address, you can invite them and a friend to an exclusive event. Some thoughts are:

– An exclusive preview after trading hours of your stores new summer range of clothing with champagne, hors d’oeuvres and a 20% discount on all clothing. Exclusive only to those on your email list.
– You’ve just introduced a new type of manicure to the services you offer at your beauty salon. Invite your customers to an evening of free manicures and champagne to showcase the new service and say thanks for their continued loyalty.

Exclusive events are a great way to show your customers how much you value them and provide a great way to promote new offers within your business.

6. Under promise and over deliver

Yes it’s an oldy but still a goody. And to illustrate my point I only offered you five marketing ideas in the beginning but given you six. Over delivering does not have to cost you anything. It can really be anything that exceeds the expectations of your customers and creates a positive impression about your business. Some examples are:

– Tradesman that provide additional service over and above what was quoted.
– A discount given to loyal customers outside of sale periods.

The opportunities are endless. The benefits of over delivering are that it gives your loyal customers a reason to talk about your business. It also gives them a reason to recommend you to others and can stimulate referrals that lead to new customer relationships.

These six simple strategies are easy to implement and hopefully they have stimulated your creative juices to come up with ideas for your business. Let me know what you’ve come up with by leaving a comment.

Good luck!